Economic efficiency of management in hotel and restaurant businesses in the conditions of market competition

dc.contributor.author Тимчук Світлана Володимирівна
dc.date.accessioned 2025-11-04T21:50:17Z
dc.date.available 2025-11-04T21:50:17Z
dc.date.issued 2025-04
dc.description The comprehensive analysis of the current state of the HoReCa sector has revealed key challenges and identified promising directions for improving the management systems of enterprises in this industry. The relevance of the selected topic is driven by dynamic transformations in the service sector, changes in consumer behavior patterns, increasing competition, and the influence of digitalization on traditional business models. Particular attention was given to a practice-oriented approach to performance evaluation, which involves the integration of both financial and non-financial indicators, taking into account the operational, marketing, and digital components of enterprise activity. This approach allows for more accurate measurement of the effectiveness of managerial decisions by considering not only profitability but also customer satisfaction, service quality, the level of innovation, and adaptability to external changes. The results of the analytical research on the economic activities of hotel and restaurant enterprises demonstrate a strong dependence of efficiency on regional and seasonal factors, the level of process automation, personnel qualifications, customer orientation, and the presence of a flexible cost management system. Market competition conditions require enterprises to respond promptly to shifts in demand, price fluctuations, logistical changes, and the evolving marketing environment. Successful businesses show a tendency to adopt innovations, apply data-driven decision-making, personalize services, and diversify customer interaction channels. Thus, enhancing the economic efficiency of management in hotel and restaurant enterprises under competitive market conditions requires a holistic, integrated, and flexible approach that combines strategic thinking, the use of modern technologies, and a strong focus on customer needs.
dc.description.abstract The study on economic efficiency in hotel and restaurant management highlights the key features of the HoReCa sector in today’s competitive environment. It reveals that successful enterprises are those that adapt quickly to market changes, implement innovative technologies, optimize costs, and maintain high service quality. Key economic indicators such as profitability, labor productivity, capital turnover, and cost levels were analyzed. The research emphasizes the importance of strategic planning, marketing analysis, human resource development, and financial management. It also highlights the role of digital tools, automation systems, and big data in improving decision-making. A comprehensive approach to managing economic efficiency helps businesses remain competitive and achieve stable growth. The study concludes that flexibility and innovation are essential for success. These factors support the development of sustainable competitive advantages in both local and international markets.
dc.identifier.citation Tymchuk S.V. Economic efficiency of management in hotel and restaurant businesses in the conditions of market competition. Economy, entrepreneurship and business culture: transformations in the context of global instability : Collective monograph. Riga, Latvia: Baltija Publishing, 2025. P. 538-559 https://doi.org/10.30525/978-9934-26-565-5-24
dc.identifier.isbn 978-9934-26-565-5
dc.identifier.uri https://lib.udau.edu.ua/handle/123456789/10998
dc.language.iso en
dc.publisher Baltija Publishing
dc.title Economic efficiency of management in hotel and restaurant businesses in the conditions of market competition
dc.title.alternative Економічна ефективність управління в готельно-ресторанному бізнесі в умовах ринкової конкуренції
dc.type Стаття
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